The art of the digital proposal: Bring your fundraising cases to life

David Manning and Noelle Shough

Journal of Education Advancement & Marketing, 2019, vol. 3, issue 4, 340-350

Abstract: Today’s donors are savvy, innovative and dynamic — and the fundraising proposals gift officers submit to them should be the same. Readers will learn how to go beyond the standard Word document by creating digital fundraising proposals that are as exciting and creative as their students, faculty and institution. Interactive maps, clickable charts and animated and photographic elements will bring proposals to life, truly impress donors and potentially increase fundraising. In this paper, fundraising professionals will get tips to consider which donors will gravitate to which proposal formats — Word documents, designed pieces and PowerPoint presentations (PPTs) or interactive webpages. They will learn the interactive and visual elements that make a digital proposal compelling and explore some tips and tricks to crafting lively digital proposals without deep web coding skills. And they will receive coaching on how to think digitally about how a proposal can be conveyed electronically to the right donor.

Keywords: proposals/proposal writing; grants/grant writing; fundraising websites/webpages; responsive design; digital/electronic; web coding (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2019
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