Strengthening alumni volunteer relations at colleges and universities

Jeffrey M. Schanz
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Jeffrey M. Schanz: Albany Law School, USA

Journal of Education Advancement & Marketing, 2021, vol. 5, issue 4, 373-382

Abstract: Volunteer relations programmes are critical at universities and colleges. Alumni volunteers can serve as important ambassadors and roaring advocates for their alma maters. Most agree that there was a retraction in advancement engagement and giving programmes during and immediately after The Great Recession. It is suggested that this was a mistake that should not be repeated. This paper gives emphasis to the concept of broadening and strengthening volunteer-engagement efforts and the importance of building a mutually beneficial programme for alumni and the institution during the current coronavirus disease-2019 pandemic. The paper addresses the origins of volunteer relations and its theoretical underpinnings, and the connection with fundraising, and lays out a roadmap, or guide, for the practitioner.

Keywords: alumni; volunteer relations; fundraising; knowledge capital (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2021:v:5:i:4:p:373-382

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