Bringing structure and success to internal communications: Why and how the Johns Hopkins Bloomberg School of Public Health turned multiple listserv e-mails a day into the bi-weekly ‘SPHeed Read’

Lymari Morales and Jackie Powder
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Lymari Morales: Associate Dean for Communications and Marketing, Johns Hopkins Bloomberg School of Public Health, USA
Jackie Powder: Senior Writer/Editor, Johns Hopkins Bloomberg School of Public Health, USA

Journal of Education Advancement & Marketing, 2023, vol. 8, issue 3, 257-268

Abstract: As the largest school of public health in the world, the Johns Hopkins Bloomberg School of Public Health struggled to find a way to effectively share internal communications with its community — especially during the COVID-19 pandemic. To address this challenge, the school's communications and marketing team conceptualised, piloted and successfully launched ‘The SPHeed Read’. The twice-per-week, one-stop-shop newsletter has dramatically changed how the school's internal communications are sent and received and earned praise from the school's community.

Keywords: internal communication; e-mail; newsletters; graduate schools (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2023
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