How University of Warwick successfully united its development and alumni engagement functions

Andrea Crowley, Natalie Lloyd and Ruth Lindley
Additional contact information
Andrea Crowley: Deputy Director of Development, University of Warwick, UK
Natalie Lloyd: Deputy Director of Development (Philanthropy), University of Warwick, UK
Ruth Lindley: Senior Fundraising Writer, University of Warwick, UK

Journal of Education Advancement & Marketing, 2024, vol. 9, issue 2, 136-148

Abstract: In 2018, the University of Warwick embarked on a project to build an integrated development and alumni engagement team by merging what were then entirely separate development and alumni engagement functions. This paper reviews that merger, outlining how Warwick arrived at a shared vision and strategy while overcoming practical management challenges and the concerns of staff members. It will share learnings from two specific strategies that were deployed to assist with the integration process: agreeing upon and socialising a team behaviours framework and setting department-wide objectives and key results. These techniques allowed Warwick to create a culture of empowerment and ownership within the newly integrated team, encouraging everyone to participate in new stretch ambitions. This case study will provide suggestions for other advancement professionals undergoing restructures and building teams aligned to a common goal. For those not undergoing a restructure, it will share ideas for increased collaboration within an existing or newly aligned team, with guidelines on how to bring diverse groups of people together under one new strategy or vision.

Keywords: development; alumni relations; merger; restructure; behaviours; objectives and key results (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://hstalks.com/article/8621/download/ (application/pdf)
https://hstalks.com/article/8621/ (text/html)
Requires a paid subscription for full access.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2024:v:9:i:2:p:136-148

Access Statistics for this article

More articles in Journal of Education Advancement & Marketing from Henry Stewart Publications
Bibliographic data for series maintained by Henry Stewart Talks ().