The Gloucester: Announcing the discovery of a royal shipwreck

Cat Bartman and Laura Potts
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Cat Bartman: News and Media Manager, University of East Anglia, UK
Laura Potts: News and Media Manager, University of East Anglia, UK

Journal of Education Advancement & Marketing, 2025, vol. 9, issue 4, 344-356

Abstract: This paper explores the communications strategy and campaign developed by the University of East Anglia (UEA) for a major media announcement — the discovery of the royal shipwreck, the Gloucester. It will look at how the campaign, which involved collaboration between various teams within UEA’s Admissions, Recruitment and Marketing division and external partners, was planned and delivered, the outcomes achieved and lessons learnt.

Keywords: communications strategy; research communications; partnerships; social media; video; media; academic expertise; arts and humanities; history; research discovery (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:aza:jeam00:y:2025:v:9:i:4:p:344-356

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