AN EMPIRICAL INVESTIGATION OF ROMANIA'S COUNTRY BRAND AS TOURISM DESTINATION

Ovidiu Moisescu ()

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2010

Abstract: Considering the essential role that country brands as tourism destinations play in generating incoming tourism, this paper reveals useful information for entities concerned with promoting a tourism-based country brand for Romania. The paper represents an exploratory research, data being collected from a sample of Internet users from Netherlands, Spain, Poland and U.S.A., using an on-line questionnairebased survey. The paper focuses on exploring Romania's country brand association as they reside in the minds of the actual and potential international visitors, their beliefs regarding Romania’s potential tourism resources and attractions, and, respectively, its local factors that may influence travel experiences.

Keywords: country brand; tourism destination; brand associations; tourism attractions. (search for similar items in EconPapers)
JEL-codes: L83 M31 (search for similar items in EconPapers)
Date: 2010
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http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_4_2010.pdf Revised version, 2010 (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:bbn:journl:2010_4_7_moisescu

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