Does carbon labelling encourage the consumption of low‐emission meat products? Evidence from China

Rao Yuan and Zhengmin Tang

Australian Journal of Agricultural and Resource Economics, 2025, vol. 69, issue 1, 80-99

Abstract: By combining a hypothetical labelled‐choice experiment and a between‐subject design experiment, this study explores the influence of carbon labels on low‐emission meat consumption. The results reveal that carbon labels are effective in encouraging consumers to choose low‐emission conventional meat products. However, carbon labels are ineffective in persuading consumers to choose novel meat alternatives. Additionally, the results suggest that the efficiency of carbon labels depends on their format. The traffic‐light carbon label was identified as the most effective, reducing carbon emissions from meat consumption by 21.55%, followed by the carbon‐reduction label at 18.07% and the carbon‐neutral label at 2.6%. The findings raise implications for policymakers in developing standards for carbon labels.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1111/1467-8489.12602

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:ajarec:v:69:y:2025:i:1:p:80-99

Ordering information: This journal article can be ordered from
http://ordering.onli ... 1111/(ISSN)1467-8489

Access Statistics for this article

Australian Journal of Agricultural and Resource Economics is currently edited by John Rolfe, Lin Crase and John Tisdell

More articles in Australian Journal of Agricultural and Resource Economics from Australian Agricultural and Resource Economics Society Contact information at EDIRC.
Bibliographic data for series maintained by Wiley Content Delivery ().