Driving Performance Through Corporate Culture: Interviews with Four Experts

Robert Gandossy, Rajeev Peshawaria, Leslie Perlow, Fons Trompenaars and Daisy Wademan Dowling

Journal of Applied Corporate Finance, 2009, vol. 21, issue 2, 67-73

Abstract: Establishing an effective link between corporate strategy and employee performance has traditionally been seen as a function of organizational structure and internal marketing—that is, of getting the right compensation systems in place to reward the desired behavior, and relentlessly communicating the strategy to all employees. But, according to the four organizational behavior experts who were interviewed for this article, there's more to it than that. Also important is a market‐ and customer‐oriented corporate culture, which can be a highly effective tool for companies seeking to improve performance and increase value. This article presents four distinctive, but complementary views on why and how senior executives should play a significant role in managing the cultures within their organizations. According to these experts, it is possible to both transform and harness the power of a culture by paying greater attention to succession issues; articulating and communicating an organization's core values; aligning a company's behavioral norms with employee assumptions; and offering “constructive reconciliation of cultural differences.” In the last analysis, a company's culture is said to be the most effective way for executives to ensure that their employees will perform “when no one is looking.”

Date: 2009
References: Add references at CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1111/j.1745-6622.2009.00227.x

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:jacrfn:v:21:y:2009:i:2:p:67-73

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=1078-1196

Access Statistics for this article

Journal of Applied Corporate Finance is currently edited by Donald H. Chew Jr.

More articles in Journal of Applied Corporate Finance from Morgan Stanley
Bibliographic data for series maintained by Wiley Content Delivery ().