European Business in Japan: A Policy Crossroads?

Susan Strange

Journal of Common Market Studies, 1995, vol. 33, issue 1, 1-25

Abstract: Until the EC Commission policy statement of September 1994, few Europeans had given much thought to EC relations with Japan. Susan Strange argues that this neglect is mistaken in view of the persistent unilateralism of US policy towards both Europe and Japan. Even though serious barriers to foreign‐owned firms (FOFs) remain, it would be a mistake to join the US in multilateralizing gaiatsu (foreign pressure). The historical record shows that the US itself is partly responsible for turning a blind eye to Japanese protection of its home market; and, secondly, that firms and private organizations in contact with reformist Japanese may be more effective in bringing about change.

Date: 1995
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