The Great Hack (documentary film). Produced and directed by Karim Amer and Jehane Noujaim. Netflix, 2019. 1 hour 54 minutes

Michael Seadle

Journal of the Association for Information Science & Technology, 2020, vol. 71, issue 12, 1507-1511

Abstract: The documentary's core argument is that big data and targeted data have been used successfully to influence enough “persuadable” voters to influence the outcome of key elections such as the Brexit referendum and the 2016 US presidential race, and the film pushes this theme by picking just the right facts to make a case. This review will attempt to put The Great Hack in its historical, political, and technical context, and will try to answer the question: How dangerous was Cambridge Analytica? The documentary claims the technology is to some considerable degree dangerous, although perhaps less dangerous than those involved with Cambridge Analytica like to think. The film is certainly worth viewing, as long as the viewer remembers that it is good journalism, but not a scholarly analysis.

Date: 2020
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