Trust in Business to Business Relationships: An Evaluation of its Status

Keith J. Blois

Journal of Management Studies, 1999, vol. 36, issue 2, 197-215

Abstract: The concept of trust has been used in a growing number of empirical and theoretical marketing studies of business to business relationships. Examination of a number of influential studies indicates a lack of clarity in their conceptualization of trust. The nature of this lack of clarity is examined and it is proposed that there are a number of features of trust which account should be taken of when conducting such studies.

Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:bla:jomstd:v:36:y:1999:i:2:p:197-215

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