The Peripheral Halo Effect: Do Academic Spinoffs Influence Universities' Research Income?
Konstantinos Pitsakis,
Vangelis Souitaris and
Nicos Nicolaou
Journal of Management Studies, 2015, vol. 52, issue 3, 321-353
Abstract:
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Extant literature has drawn attention to the ‘halo effect’ of the good reputation of a core organizational activity on the outcome of a peripheral activity. We contribute to the literature on organizational reputation by illustrating a halo effect in the opposite direction – from the periphery to the core. We show that developing a reputation for a peripheral activity (in our context, universities' social impact via spinoffs) may have positive spillovers for core organizational activities (in our context, university research), a phenomenon we term the ‘peripheral halo effect'. We also show that this effect is more prominent for high-status than for low-status organizations. Our research also contributes to the academic-entrepreneurship literature by revealing that spinoff portfolios can generate income for universities not only directly via equity positions but also indirectly via reputational benefits.
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:bla:jomstd:v:52:y:2015:i:3:p:321-353
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