The Demand for Cider in the United Kingdom

David Blake and Sean Boyle

Oxford Bulletin of Economics and Statistics, 1992, vol. 54, issue 1, 73-86

Abstract: Originally cider was the beverage of old poor men. Now it is substantially a summer drink for young employed women. In this paper, the authors model the demand for cider in the United Kingdom. As well as using standard economic variables, the authors employ a range of advertising, demographic, social class, and climatic variables to capture the change in preferences for cider over the last thirty-five years. Copyright 1992 by Blackwell Publishing Ltd

Date: 1992
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