God and Marriage: The Impact of Religious Identity Priming on Attitudes Toward Same-Sex Marriage
Brian F. Harrison and
Melissa R. Michelson
Social Science Quarterly, 2015, vol. 96, issue 5, 1411-1423
Abstract:
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We hypothesize that priming a shared in-group identity can lead to openness to attitudinal change, even on highly polarized issues. Specifically, we test whether priming a shared identity as a religious person can generate willingness to voice support for same-sex marriage.
We conduct a randomized survey experiment using the SocialSci platform, exposing religious and secular respondents to religious and anonymous primes about same-sex marriage.
Individuals who are religious and who are exposed to the treatment prime are more likely to say that they support marriage equality and would vote for a ballot initiative in their state that would allow same-sex marriage.
Despite widespread opposition to marriage equality among people of faith, having that religious identity primed through an elite religious cue has a significant and often dramatic effect on attitudes toward marriage equality.
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:bla:socsci:v:96:y:2015:i:5:p:1411-1423
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