The psychological context of strategic decisions: A model and convergent experimental findings

Thomas S. Bateman and Carl P. Zeithaml

Strategic Management Journal, 1989, vol. 10, issue 1, 59-74

Abstract: Strategic decision‐makers typically are involved in a series of incremental decisions, each affected by a variety of contextual factors. This papers develops a model of the psychological context of strategic decisions and reports two experiments. First, students made reinvestment decisions faced with success or failure feedback on a past decision, high or low perceived organizational slack, and decisions framed to depict a positive or negative future outlook. All three variables had main and interactive effects. Second, managers made similar decisions in a related experimental design. Results confirmed and extended the initial findings. Implications and directions for future research are discussed.

Date: 1989
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Persistent link: https://EconPapers.repec.org/RePEc:bla:stratm:v:10:y:1989:i:1:p:59-74

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