Organizing competitor analysis systems

Sumantra Ghoshal and D. Eleanor Westney

Strategic Management Journal, 1991, vol. 12, issue 1, 17-31

Abstract: Based on a detailed study of the competitor analysis (CA) systems in three large companies, this paper examines the assessments of the formal CA system by its members and its major users, the uses to which CA is put, and the organizational systems by which the function attempts to improve its contribution and strengthen its role.

Date: 1991
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