Unternehmen und die Cloud: Neue Strategien für den digitalen Umbruch und die Organisation von Arbeit?

Boes Andreas (), Kämpf Tobias (), Langes Barbara () and Ziegler Alexander ()
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Boes Andreas: Institut für Sozialwissenschaftliche Forschung – ISF München, Jakob-Klar-Str. 9, 80796 München, Deutschland
Kämpf Tobias: Institut für Sozialwissenschaftliche Forschung – ISF München, Jakob-Klar-Str. 9, 80796 München, Deutschland
Langes Barbara: Institut für Sozialwissenschaftliche Forschung – ISF München, Jakob-Klar-Str. 9, 80796 München, Deutschland
Ziegler Alexander: Institut für Sozialwissenschaftliche Forschung – ISF München, Jakob-Klar-Str. 9, 80796 München, Deutschland

Arbeit, 2017, vol. 26, issue 1, 61-86

Abstract: Not just in the companies of the IT industry, the digital transformation is increasingly linked to the concept of “cloud.” Wherever companies are currently thinking about disruptive innovations of business models, production models or the organization of work, cloud concepts seem to be an important basis. In this article, we reveal what is behind these discussions about cloud. At first, we develop a sociological understanding of the cloud concept, based on the theory of informatization. Drawing on this understanding, we take a look at current corporate practice. In three case studies we analyze the strategy of a pioneer cloud provider from the Silicon Valley, the transformation of an established global software company as well as the new business strategy of a midsized German industrial company. Two questions are at the centre of the analysis: which role do cloud concepts play in new business strategies and what are the impacts on the organization of work?

Keywords: cloud; information space; business strategy; IoT; IT industry; work organization; Cloud; Informationsraum; Geschäftsstrategie; IoT; IT-Industrie; Organisation von Arbeit; cloud; information space; business strategy; IoT; IT industry; work organization (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:arbeit:v:26:y:2017:i:1:p:61-86:n:4

DOI: 10.1515/arbeit-2017-0004

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