Socioeconomic Determinants of Awareness of Energy Labels and Their Influence on Purchase Decisions in the EU

Monica Barahona-Varon, Toker Doganoglu and Lukasz Grzybowski
Authors registered in the RePEc Author Service: Monica Tatiana Barahona Varon

No 11637, CESifo Working Paper Series from CESifo

Abstract: This paper examines the determinants of individuals’ awareness of EU Energy Labels and the extent to which these labels influence their purchase decisions for electric appliances. The analysis is based on Eurobarometer survey data from 27,438 individuals across 28 EU Member States in 2019. Specifically, we explore the role of socioeconomic characteristics such as age, gender, education, financial stability, and political engagement. Our findings indicate that individual characteristics have a stronger effect on the influence of labels on purchase decisions than on label awareness. However, significant heterogeneity across countries persists, even after controlling for individual characteristics. Using our model, we perform three exercises in which we assume a policymaker can either increase label awareness among all unaware individuals or target specific demographic groups. We demonstrate the resulting impact on the share of individuals whose purchase decisions are influenced by the labels. The results reveal that, even when label awareness is at its highest level, it does not necessarily lead to substantially greater influence on purchasing decisions in certain countries.

Keywords: European Green Deal; Ecodesign Directive; energy-efficiency (search for similar items in EconPapers)
JEL-codes: C83 D12 Q41 Q48 (search for similar items in EconPapers)
Date: 2025
New Economics Papers: this item is included in nep-eec, nep-ene and nep-env
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.cesifo.org/DocDL/cesifo1_wp11637.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ces:ceswps:_11637

Access Statistics for this paper

More papers in CESifo Working Paper Series from CESifo Contact information at EDIRC.
Bibliographic data for series maintained by Klaus Wohlrabe ().