ROMANIAN’S NATIONAL IDENTITY WITHIN A WORLD OF DIFFERENCES

Irina Leca, Carmen-Andreea Vrânceanu and Gabriela Tigu
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Irina Leca: Business Administration, Bucharest University of Economic Studies, Romania
Carmen-Andreea Vrânceanu: Business Administration, Bucharest University of Economic Studies, Romania
Gabriela Tigu: Business Administration, Bucharest University of Economic Studies, Romania

CrossCultural Management Journal, 2016, issue 1, 17-21

Abstract: Postcommunist Romania still caught in the net of ubiquitous and unstoppable globalization tries to articulate the need of redefining its national identity in the context of modernisation and Europeanisation. After spectacular and unpredictable geopolitical changes of recent decades that have enhanced interactions between societies and distinct cultures, national identity has become an important topic. The idea about national identities these days seemed to incorporate increased expressions of patriotism. Witnessing the mixture of worlds and a real process of hybridisation, where each nation leads a fierce competition to build and promote a favourable image within the global communication space, the article aims to expose the perception about the image of Romania and Romanians in the eyes of foreigners.

Keywords: Globalization; National Identity; Culture (search for similar items in EconPapers)
JEL-codes: Z10 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:journl:y:2016:i:9:p:17-21

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