QUANTITATIVE ASPECTS REGARDING THE TOURIST TRAFFIC INDICATORS IN THE HUMAN SETTLEMENTS LOCATED ON THE BLACK SEA COAST

Mariana C. Juganaru, Ion Danut I. Juganaru and Kamer Ainur M. Aivaz
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Mariana C. Juganaru: Ovidius University of Constanta
Ion Danut I. Juganaru: Ovidius University of Constanta
Kamer Ainur M. Aivaz: Ovidius University of Constanta

CrossCultural Management Journal, 2016, issue 1, 65-75

Abstract: The human settlements located on the Black Sea coast, between Navodari and Vama Veche, have developed over time, especially after 1970, both as localities/administrative units, as well as Romanian tourist resorts of national interest. The objective of this study is to statistically process the quantitative aspects of the widely used tourist traffic indicators, in order to capture the existence of similarities or differences between the 17 analyzed tourist resorts and locations. Moreover, based on the results triggered by the application of statistical methods, we also aim at achieving a qualitative analysis, encompassing the interpretations related to the attractiveness, image and perception of each resort/location and the motivation for the choice made by different segments of tourists. The interdisciplinary nature of this work is underlying the presentation and understanding the aspects related to the tourist supply, tourist demand/consumption, consumer/tourist behavior and effects/ results. Also, the information obtained from processing the available database on the 17 tourist resorts and locations, by means of the selected statistical methods, allows us to express our own views as proposals for local decision makers, in order to improve the activity and the economic performance and image of the respective tourist location/resort.

Keywords: Tourist locations; Attractiveness of the locations; Principal component analysis; Tourist traffic indicators (search for similar items in EconPapers)
JEL-codes: C10 C38 J63 L83 M21 Z33 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:cmj:journl:y:2016:i:9:p:65-75

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