Card Stories on YouTube: A New Frame for Online Self-Disclosure

Sabina Misoch
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Sabina Misoch: Department of Sociology, University of Lucerne, Frohburgstrasse 3, 6002 Lucerne, Switzerland

Media and Communication, 2014, vol. 2, issue 1, 2-12

Abstract: This paper deals with the phenomenon of so-called (note) card stories on YouTube. Card stories can be described as self-disclosing videos or confessions, using a new frame for telling one’s own story audio-visually to the public by combining ‘old’ (hand-written messages) and ‘new’ media (video, computer mediated communication). In 2012/13, a qualitative and exploratory study with a sample of 25 card story videos on YouTube was conducted. The content and visual analysis revealed (1) that these videos are bound to a very specific frame of presentation, (2) that they deal with specific topics, and (3) that the presenter does not remain (visually) anonymous. These findings question previous research results that stressed a strong correlation between online self-disclosure and (visual) anonymity; further, the findings show that this special frame of textual confessions via video supports deep self-disclosures.

Keywords: anonymity; card story; computer-mediated communication; frame; self-disclosure; video; YouTube (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:cog:meanco:v2:y:2014:i:1:p:2-12

DOI: 10.17645/mac.v2i1.16

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