Movie reviews: Who are the readers?

Jose Azuela Flores, Víctor Fernández-Blanco () and Maria jose Sanzo-Perez ()
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Maria jose Sanzo-Perez: Departamento de Administracion de Empresas, Facultad de Economia y Empresa, Universidad de Oviedo

No AWP-03-2012, ACEI Working Paper Series from Association for Cultural Economics International

Abstract: The analysis of the relationship between movie reviews and consumer's decision process has focused mainly on the side of critics, who have been defined as "influencers" or as "predictors" (Eliashberg & Shugan, 1997). Also, new ways to measure the impact of the critic have been introduced (Gemser, van Oostrum & Leenders, 2007) and the consistency of their opinions over time has been proved (Ginsburgh & Weyers, 1999). However, there is scarce evidence about the readers of movie reviews: who are they and what is their profile. The objective of this paper is to fill this gap. Using information of Spanish consumers, we estimate a nested logit model that identifies movie review readers. The preliminary results suggest that movie review readers are mainly employed young women without family responsibilities

Keywords: critics; movie reviews; critic readers; influenced; predicted (search for similar items in EconPapers)
JEL-codes: Z11 (search for similar items in EconPapers)
Pages: 23 pages
Date: 2012-05, Revised 2012-05
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