Modulation of Democracy: Partisan Communication During and After Election Campaigns

Bruno Castanho Silva, Lennart Schürmann and Sven-Oliver Proksch

British Journal of Political Science, 2024, vol. 54, issue 2, 339-354

Abstract: It is well known that politicians speak differently when campaigning. The shadow of elections may affect candidates' change in tone during campaigns. However, to date, we lack a systematic study of the changes in communication patterns between campaign and non-campaign periods. In this study, we examine the sentiment expressed in 4.3 million tweets posted by members of national parliaments in the EU27 from 2018 to 2020. Our results show that (1) the opposition, even populists and Eurosceptics, send more positive messages during campaigns, (2) parties trailing in the polls communicate more negatively, and (3) that the changes are similar in national and European elections. These findings show the need to look beyond campaign times to understand parties' appeals and highlight the promises of social media data to move beyond traditional analyses of manifestos and speeches.

Date: 2024
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.cambridge.org/core/product/identifier/ ... type/journal_article link to article abstract page (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:cup:bjposi:v:54:y:2024:i:2:p:339-354_4

Access Statistics for this article

More articles in British Journal of Political Science from Cambridge University Press Cambridge University Press, UPH, Shaftesbury Road, Cambridge CB2 8BS UK.
Bibliographic data for series maintained by Kirk Stebbing ().