A Critical Review of “Managing Brand Experience: The Market Contact Audit™”

Raymond Pettit

Journal of Advertising Research, 2005, vol. 45, issue 1, 17-18

Abstract: The article by Amitava Chattopadhyay and Jean-Louis Laborie is terrific. It represents a rethink and an innovative way to improve what we do as professionals. For that it should be commended and introduced to the industry.

Date: 2005
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