Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset

Louis Capozzi

Journal of Advertising Research, 2005, vol. 45, issue 3, 290-293

Abstract: One of America's greatest inventors, Benjamin Franklin, once said “glass china and reputation are easily cracked, but never well mended.” A simplistic and thankfully outdated notion, yet with an element of truth.

Date: 2005
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