Management Slant

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Journal of Advertising Research, 2005, vol. 45, issue 1, 155-158

Abstract: 9 Managing Brand Experience: The Market Contact Audit™19 Simultaneous Media Experience and Synesthesia27 Television Optimizers: Did They Change the Way We Do Business?34 Avoiding Television Advertising: Some Explanations from Time Allocation Theory49 The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block60 Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising73 A Managerial Investigation into the Product Placement Industry93 A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage124 Perceptions of Handbills as a Promotional Medium: An Exploratory Study132 Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media140 Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions

Date: 2005
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