Regulation and Contract Choice in the Distribution of Wine*

Michelle Santiago and Michael Sykuta

Journal of Wine Economics, 2016, vol. 11, issue 2, 216-232

Abstract: The wine industry in the United States has grown tremendously over the past few decades, from fewer than 1,000 wineries in 1980 to upward of 8,500 today. The growth has occurred over a period that has seen substantial changes in the structure of the wine industry, the modes of distribution available to wineries, and the regulations governing them. Most economic research, however, has focused on supply relations between wineries and wine grape growers rather than between wineries and their downstream markets. In this article, we examine wineries' contracting behavior with downstream distributors and the effects of industry structure, winery organizational structure, and state laws regarding direct shipment and distribution franchise laws. (JEL Classifications: D23, L14, L22, L66)

Date: 2016
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