Can a wine be feminine? Gendered wine descriptors and quality, price, and aging potential

Philippe Masset, Lohyd Terrier and Florine Livat

Journal of Wine Economics, 2023, vol. 18, issue 4, 273-285

Abstract: By analyzing more than 1,400 expert tasting notes, we assess the so-called gender profile of Bordeaux wines. We identify 329 gender-related wine descriptors, with a good balance between masculine and feminine descriptors. Some wines and vintages are described as more feminine than others, but no clear trend over time emerges. Our regression analysis further reveals that more feminine wines receive similar ratings and sell at similar prices as their more masculine counterparts, but they are perceived as having a much more limited aging potential.

Date: 2023
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