Tastings at Tea Time: The Princeton Wine Group

Burton G. Malkiel

Journal of Wine Economics, 2024, vol. 19, issue 2, 99-112

Abstract: This is the story of the Princeton Wine Group, a group whose membership has been relatively constant for almost 40 years. This group has enjoyed 244 blind tastings involving 1,708 different wines. A statistical analysis was performed at each tasting examining whether participants ranked the quality of wines similarly and whether the preferences of the group were correlated with several variables including professional wine ratings and the prices of the wine. The article concludes with a discussion of lessons learned from a lifetime of wine tastings.

Date: 2024
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