Grapevines of Innovation: Ozone as a Cleaning Agent in the California Wine Industry

Calanit Bar-Am, Lapsley*, Jim, Rolf A.E. Mueller and Daniel Sumner

Journal of Wine Economics, 2012, vol. 7, issue 1, 108-125

Abstract: This article examines the diffusion of technological innovation within the California wine industry by studying the adoption of ozone-cleaning technology. The paper compares ozone with other sanitizing systems and reviews current perspectives on innovation diffusion and adoption before describing and analyzing the results of a 2007 industry survey completed by 128 California wineries. We find that the decision to adopt ozone-cleaning technology was correlated with its economic advantages but not with either demographics of decision makers or variables indicative of a winery's ability to absorb new information. (JEL Classification: Q1, Q16, O33)

Date: 2012
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