Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations

Konstantin Röthke, Johannes Klumpe, Martin Adam and Alexander Benlian

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2020
New Economics Papers: this item is included in nep-pay
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Published in Decision Support Systems (2020)

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Persistent link: https://EconPapers.repec.org/RePEc:dar:wpaper:119303

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