Human Versus Automated Sales Agents: How and Why Customer Responses Shift Across Sales Stages

Martin Adam, Konstantin Röthke and Alexander Benlian

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2023
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Published in Information Systems Research 3 (2023) : pp. 1148-1168

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