From Detractors to Enhancers: Harnessing the Power of Ad Customization for User Engagement on Media Websites

Martin Adam, Dominick Kosin and Alexander Benlian

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2025-01-02
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Published in Journal of the Association for Information Systems 1 (2025-01-02) : pp. 241-265

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