Grundlagen für die Beeinflussung des individuellen Verkehrsmittelwahlverhaltens durch Direktmarketing

Manfred Boltze, Günter Specht, Daniel Friedrich and Andreas Figur

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2002
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Published in Schriftenreihe des Instituts für Verkehr, Fachgebiet Verkehrsplanung und Verkehrstechnik . 9 (2002)

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