Upstream and direct influences on new product performance in European hightech industrial firms

Günter Specht, Arch G. Woodside, Hans Mühlbacher and Clas Wahlbin

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2004
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Published in Advances in business marketing and purchasing (2004) : pp. 78 S.

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