Großveranstaltungen als Instrumente des Stadtmarketings – Effizienzmessung am Beispiel des Hamburger Kirchentages 1995

Andreas Pfnür

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 1997
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Published in Zeitschrift für Betriebswirtschaft (ZfB), 1/1997, (1997) : pp. 45-66

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