A Configurational Perspective on Companies’ Innovation Orientation: A Triadic Analysis

Ruth Stock-Homburg and Nicolas Zacharias

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2009
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Published in Proceedings of the American Marketing Association 2009 Winter Educators’ Conference (2009)

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