Transforming Software Business Models into Business Processes

Markus Schief, Amir Bonakdar and Tobias Weiblen

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Abstract: Changed business models, such as induced by Software-as-a-Service, require an effective implementation in a firm’s organization. This study clarifies the relation between business models as an implementation of a company’s strategy, and business processes, as an abstraction of a company’s operations. The presented transformation framework provides specific meaning to the industrial setting of a software vendor morphing to a SaaS model. Both underlying concepts, the business model and the value chain, as a coarse-grained view on business processes, stem from software industry research. The explorative findings cover a detailed description of the transformation framework as well as an exemplary expert survey that can serve as a refer- ence for software firm decision makers. Thus, the study provides profound insights into the potential opera- tional impacts of business model changes.

Date: 2012-06-28
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Persistent link: https://EconPapers.repec.org/RePEc:dar:wpaper:59134

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