Internationale Markenstandardisierung: Ganz oder gar nicht? Eine Untersuchung nichtmonotoner Wirkungsbeziehungen

Ruth Stock-Homburg and Harley Krohmer

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2007
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Published in Zeitschrift für Betriebswirtschaft 10 (2007) : pp. 1065-1091

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