Handle with Care: How Online Social Network Providers’ Privacy Policies Impact Users’ Information Sharing Behavior

Jin Gerlach, Thomas Widjaja and Peter Buxmann

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Abstract: Privacy policies determine online social network providers’ options to monetize user data. However, these statements also intrude on users’ privacy and, thus, might reduce their willingness to disclose personal information, which in turn limits the data available for monetization. Given these conflicting interests, we conducted an experimental survey to investigate the relationship between privacy policies and users’ reactions. We show that users’ privacy risk perceptions mediate the effect that changes in policies’ monetization options have on users’ willingness to disclose information. Our findings emphasize privacy policies as a delicate managerial concept for companies relying on data monetization.

Date: 2015
New Economics Papers: this item is included in nep-exp and nep-soc
Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/66108/
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Citations: View citations in EconPapers (9)

Published in Journal of Strategic Information Systems 1 (2015)

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Persistent link: https://EconPapers.repec.org/RePEc:dar:wpaper:66108

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