Nonlinear and Dynamic Effects of Responsive and Proactive Market Orientation: A Longitudinal Investigation

Nikolai Jaeger, Nicolas Zacharias and Malte Brettel

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2016-12-22
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Published in International Journal of Research in Marketing 4 (2016-12-22) : pp. 767-779

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