AN APPROACH TO USING ENTERPRISE 2.0 BY COMPANIES

Rumen Varbanov
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Rumen Varbanov: D. A. Tsenov Academy of Economics

Business Management, 2013, issue 1, 9

Abstract: In this article, the author has shared his views on how Enterprise 2.0 is used for solving 4 groups of problems in the company: Marketing in Web 2.0 and working with customers of the company; The relationships with business partners; Personnel management; Managing the knowledge in the company. The author also offers an approach to developing a strategy for implementing Enterprise 2.0 for the needs of the company where the actions are theoretically divided into six phases:analysis of the business processes in the company, research and analysis of the condition of the information systems and technologies, defining the main objectives and activities on developing ICT, delineating the possible means of applying social networks in business processes, developing projects for a corporate social network and realizing the new IT strategy for a social corporate network.

Keywords: Web 2.0; Enterprise 2.0; consumer-generated content; social media marketing; Intranet 2.0 (search for similar items in EconPapers)
Date: 2013
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