“ЧЕРЕН” ИЛИ НЕГАТИВЕН PR – СРЕДСТВО ЗА КОНКУРЕНТНА БОРБА

Иванка Цонева

Electronic magazine "Dialogue", 2007, issue 2, 3

Abstract: Negative PR-technologies are not obvious. Some of them are the result of careless talking, writing, creating slogans and trade-marks. One second group results from destroy someone’s public reputation. The less transparent third group concerns strongly negative methods applied to create awareness, sympathy, and complicated part of dealing with efforts to technologies are the les from the current practice illustrate the recommended methods.

Keywords: “black” PR; negative technologies failure trade-marks and slogans; neutralizing and “down to earth” methods (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations:

Downloads: (external link)
http://hdl.handle.net/10610/2089

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dat:dialog:y:2007:i:2:p:13

Access Statistics for this article

Electronic magazine "Dialogue" is currently edited by Mariyana Bozhinova

More articles in Electronic magazine "Dialogue" from D. A. Tsenov Academy of Economics, Svishtov, Bulgaria Contact information at EDIRC.
Bibliographic data for series maintained by Kostadin Bashev ().