Sharing and disclosure of informal consumer information (A cross-cultural study of India and Bulgaria)

Dimitar Kolev, ()
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Dimitar Kolev,: "Angel Kanchev" University of Ruse, Department of Economics

Yearbook of D. A. Tsenov Academy of Economics, 2015, vol. 118, issue 1, 151-186

Abstract: The study covers the sharing and disclosure of informal consumer information. Its main objective is to determine the levels, the type and the principal means of sharing and disclosure of informal information by consumers. Assessment was based on the behavior patterns of foodstuff buyers. The results from a survey were subjected to a comparative analysis to determine the specific characteristics of the consumers in India and Bulgaria in this respect.

Keywords: sharing; disclosure; informal information; positive and negative informal information (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:dat:yrbook:v:118:y:2015:i:1:p:151-186

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