TOURISM PROMOTION FOR UNKNOWN AREAS IN ROMANIA

Fotache Lacramioara (), Micu Adrian () and Gianita Bleoju
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Fotache Lacramioara: Dunarea de Jos University of Galati, Romania
Micu Adrian: Dunarea de Jos University of Galati, Romania

Risk in Contemporary Economy, 2013, 273-279

Abstract: The paper is an effort to unknown areas identity affirmation, through collaborative development of advertising mix, with an emphasis on virtual platforms as admissible solution for increasing visibility. Based upon comparative effective analysis of categories of communication particularities, it is suggested a positioning strategic solution, via virtual advertising platform as unique, integrated, complex and very attractive tourism product promotion, fitted for the internal and international tourism circuit. The active promotion of the specified territorial identity will launch a brand with an impact among tourists by using marketing techniques and innovating technical means and prioritizing tourism as a principal vector of local and regional development.

Keywords: tourism; Romania; strategies (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:ddj:fserec:y:2013:p:273-279

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