MARKETING STRATEGIES IN THE RURAL TOURISM FROM ROMANIA

Nicoleta Andreea Neacsu, Anca Madar and Adrian Micu
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Nicoleta Andreea Neacsu: Transilvania University of Brasov, Romania
Anca Madar: Transilvania University of Brasov, Romania
Adrian Micu: Dunarea de Jos University of Galati, Romania

Risk in Contemporary Economy, 2015, 566-579

Abstract: Today, consumers have a wide choice of tourism products and services, therefore increasing considerably with the integration of Romania into the European Union. The role and importance of tourism services are reflected in the fact that they must be designed and organized to provide for the recovery of labor capacity, stimulated enjoyable and instructive leisure. Travel services market is characterized by fierce competition, both nationally and internationally. To meet this competition, rural tourism establishments must adopt specific strategies to make themselves known to keep their customers and bring new ones. This paper presents and analyzes the marketing strategies adopted by Cerbul guesthouse from the village Dâmbovicioara, Arges County.

Keywords: marketing; services; strategies; tourists; rural tourism (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:ddj:fserec:y:2015:p:566-579

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