The Impact of Excessive Online Shopping on Consumer Behaviour

Pricopoaia Oana, Cadinoiu Mihai, Cristache Nicoleta and Matis Cosmin
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Pricopoaia Oana: Transilvania University of Brașov, Romania
Cadinoiu Mihai: Dunărea de Jos University of Galati, Romania
Cristache Nicoleta: Dunărea de Jos University of Galati, Romania
Matis Cosmin: Babes Bolyai University of Cluj Napoca, Romania

Risk in Contemporary Economy, 2020, 35-46

Abstract: Online shopping has increased due to excessive internet use, overly active and persistent media campaigns,and the population getting used to using credit cards. Going shopping is a necessity, as well as an opportunity to relax and socialize, and in the online environment socialization is more intense than offline. Online shopping means saving time and money (the best offer is sought) and the pleasure to spend time with other internet users. Virtual communities do not care about material, religious, social or cultural aspects, these being reunited through the desire to obtain the targeted product or to find an opinion about a certain brand. Both introverts and extroverts buy online. Extroverts want to socialize, while more timid individuals or those with lower self-esteem are more comfortable ordering online. Online shopping addiction is manifested when there is a permanent concern to acquire a product as soon as possible, too much time is spent online shopping, and other activities are neglected. The desire to permanently buy online without taking into account that the goods acquired eventually turn out to be useless is manifested through excessive online shopping.

Date: 2020
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