Nonprofit marketing – does strategic planning help?

Marina Tuneva

Journal of Innovative Business and Management, 2020, vol. 12, issue 2, 96-104

Abstract: This article generally discusses the role marketing strategies play in promoting the nonprofit sector in its efforts to reach out and engage its audiences. Many nonprofit organizations consider the use of tactical marketing strategy as useful and essential.

Keywords: marketing; civil society organizations; strategic communication (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:12:y:2020:i:2:a:10

DOI: 10.32015/JIBM.2020.12.2.10.96-104

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