Concept of Online Customers Experience in Digital Banking

Dijana Medenica Mitrovic and Milica Raicevic

Journal of Innovative Business and Management, 2020, vol. 12, issue 2, 79-84

Abstract: Banking operations are increasingly moving from traditional todigital. Special attentionof the paperis drawn to the conceptof online customer experience.

Keywords: customer; banking sector; digital banking; online customer experience; multichannel interaction (search for similar items in EconPapers)
JEL-codes: D91 M15 M31 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:12:y:2020:i:2:a:8

DOI: 10.32015/JIBM.2020.12.2.8.79-84

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