Factors influencing consumer purchase behaviour when buying superfoods

Zeljka Pecanin and Tina Vukasovic

Journal of Innovative Business and Management, 2022, vol. 14, issue 1, 1-12

Abstract: The article provides up-to-date information on consumers’ attitudes towards superfoods.

Keywords: superfood; consumer behaviour; consumer purchase decisions; buying factors (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:14:y:2022:i:1:a:4

DOI: 10.32015/JIBM.2022.14.1.4

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